If you're preparing to sell your home, a recent policy update from the National
Association of Realtors (NAR) could work in your favor. The new Multiple Listing
Options for Sellers policy provides greater flexibility in how your home is listed on the
Multiple Listing Service (MLS), giving you more control over the marketing strategy that
fits your needs.
This policy represents a shift away from the traditional, one-size-fits-all approach to
home listings. Sellers now have the ability to tailor their listing strategy based on factors
such as timing, privacy preferences, and overall selling goals.
Understanding Your Options
Here are the key listing strategies now available under the updated policy:
Full MLS Exposure:
For sellers who want maximum visibility and the highest number of potential
buyers, going live on the MLS immediately is still a powerful option. This
approach ensures your home is featured across multiple platforms and seen by a
broad audience.
Limited or Delayed Marketing:
If you're not quite ready for your home to be widely advertised—whether due to
ongoing preparations, privacy concerns, or strategic timing—you can now
choose a delayed marketing approach. This provides breathing room while still
working toward a successful sale.
Pre-Marketing or “Testing the Waters:
Sellers unsure about when or how to list can explore early interest without
making their listing fully public. This option allows you to gauge buyer interest
and receive feedback before officially going live on the MLS.
Having multiple listing options allows for a more customized and strategic approach to
selling your home. Rather than being locked into a standard process, you can now
collaborate with your agent to develop a marketing plan that aligns with your specific
circumstances.
A well-chosen listing strategy can lead to a smoother selling experience, better-qualified
buyers, and ultimately, stronger results.
Today’s market calls for flexibility—and this new policy gives you just that. Whether
you're ready to go live immediately or prefer a more measured approach, you now have
the tools to make informed, strategic decisions about how your home is presented to
potential buyers.
If you’re not sure which strategy makes the most sense for your situation, I’m here to
guide you through the options and help you find the best fit for your goals.
